We are proud to announce we have received significant further investment from industry veterans, the Fisher Family. Jonathan Fisher, who serves as Executive Chairman of our board, and Allan Fisher have committed new funding through their investment house, Tribute Holdings, marking the next phase of investment since their Series A investment into TRIB3 in summer 2019.

This news comes alongside the recent announcement of Jordy Kool, Non-Executive Director, significantly increasing his stake in TRIB3 through a largescale further investment. Jordy Kool is a highly experienced investor, board member and strategic advisor having led and scaled several major businesses including the Infotheek Group which he expanded internationally into a $1bn dollar company. He was appointed as co-CEO by Urban Gym Group in January 2021 and in Q3 2021 he also joined the TRIB3 board as Non-Executive Director after committing to invest in the expansion of TRIB3 across the Benelux territories.

Jordy said: “Since joining the TRIB3 board almost a year ago I have seen first-hand the capabilities of the team and the strategy behind the brand which has been a huge factor in its rapid growth. I’m delighted to be a part of this fantastic board and to be able to help drive the next phase of international expansion. I am delighted to be investing alongside the Fisher Family.”

Jonathan and Allan Fisher are veterans of the fitness sector; Allan Fisher is the founder of premium health club operator Holmes Place which Jonathan grew into a pan-European operation. Together the pair have also founded a number of brands including low-cost offering ICON. They have been majority shareholders in TRIB3 since August 2019.

Jonathan commented: “TRIB3 has always been a very exciting brand for us, and the last two years have seen the enhancement of the consumer appeal and operational scalability both of which were the reasons that drew us to complete our initial Series A investment, almost three years ago. TRIB3 now also has one of the most exciting and experienced boards out there to further bolster its growth and mould its strategic direction after welcoming people like Jordy and Rob Barker to our Non-Executive team over the course of the last year. The Fisher family are delighted to be part of this significant phase of funding, to be partnering with Jordy Kool.and continue working with TRIB3 Founder and CEO Kevin Yates. I am confident that our organisation has all the right resources and backing to grow exponentially in the coming years and establish itself as a global fitness brand.”

TRIB3 CEO Kevin Yates added: “TRIB3 is a unique brand with an unrivalled customer experience, and we are so fortunate to have the backing of a world-class board and team of investors. It is such an honour to continue working with Jonathan and Allan and to work more closely with Jordy, leveraging their considerable industry expertise in driving our growth. I am really excited with what’s to come in this next stage of growth as we continue to expand across Europe and get ready for our U.S. entry.”

This backing from our investors means we can continue to expedite the expansion of our footprint across the globe with a particular focus on America and additional European cities.

Want to know more about franchising with TRIB3? Visit trib3.co.uk/franchise.