Announcing our official entrance into the Amsterdam market with two new store openings

We are delighted today that our entrance into the Netherlands market is now official, with the opening of two new state-of-the-art studios in Amsterdam. City centre location TRIB3 Rozengracht opens today (Monday 9th January) while TRIB3 Middenweg, located in Amsterdam East, opens on Thursday 12th January. The two new studios have been fully refitted and transformed to TRIB3’s signature industrial luxe specification following our acquisition of the two locations, which were previously Round11 boxing boutiques. 

We have developed one of the world’s most loved group workout experiences, which fuses strength training with HIIT underpinned by live heart tracking, and are one of Europe's fastest growing fitness franchises. Having secured investment from Netherlands market-leaders, Urban Gym Group (UGG), in 2022 following the 2021 announcement that UGG Chairman, Jordy Kool, would become both a significant investor and Non-Executive Director for TRIB3, we have been gearing up for a momentous launch into Amsterdam.

Matteo Cerruti, Chief Experience Officer for TRIB3, who has led the build and launch programme in Amsterdam, says of this milestone: “We are delighted to be launching in the Netherlands market and to bring not one but two unmissable TRIB3 locations into Amsterdam – a city well known for its boutiques! We have a truly unique workout experience that is loved across Europe and is designed to deliver serious results while being inclusive of different fitness levels and abilities. Prospective TRIB3Rs joining us for this launch can expect a world-class session and the kind of launch party TRIB3 is famous for, supported by a range of amazing brand partners with live music, giveaways and more. Classes are selling out fast and we’re expecting this to be one of our biggest launches ever!”

These two exciting openings come on the heels of the recent announcement of deals in Greece and Cyprus with more than 100 locations now in the pipeline. 2023 is shaping up to be a big year for TRIB3!

Kevin Yates, CEO of TRIB3, adds: “I’m excited to announce yet another expansion project as we officially enter the Netherlands market and introduce even more people to our brand. I am so proud of what the team has achieved with the rapid conversion and transformation of these studios allowing us to launch a world class product in the key January trading period.

TRIB3 is a unique model and unique customer experience that can lead the way in the market and be at the forefront of the boutique sector. I am so confident that we have a winning formula to make our launch in the Netherlands hugely successful and continue our rapid expansion across Europe.”

For more information about the new studios visit or for more information about franchising with TRIB3 visit

We use cookies in our website to give you the most relevant experience. By clicking or navigating the site, you are accepting the use of all our cookies according to our cookie policy.