January 2023 in numbers
We all know January is a huge and pivotal month in the fitness industry, so we just wanted to share some of our good news and success stories from what has been an epic start to the year.
- We had our best usage ever across our global network of stores, surpassing pre-covid levels. +38% growth as our global community sweated it out together!
- We generated over 141% of our leads target after a superb start to our January campaign #StrongerTogether – a huge thank you to our marketing team and our rockstar media teams Wizards of Wellness and our partners at the Urban Gym Group
- We saw some historic performances across the group proving that this is still the best workout on the planet – TRIB3 Helsinki had its best ever usage after an historic Black Friday performance in 2022 and TRIB3 Manchester Deansgate, which just turned one, has been going from strength-to-strength each and every month and has also recorded its highest ever usage. Congratulations to our franchise partners Sami Hurme in Finland and Katie Kopka in Manchester
- We opened not one but TWO new locations in Amsterdam, marking our entrance to the Netherlands market, with TRIB3 Rozengracht and TRIB3 Middenweg delivering our second-best performance ever on opening month usage. We’re loving seeing our Amsterdam TRIB3R community grow
- We delivered some unbelievable collaborations including hosting the newest Monterrain & FootAsylum campaign which sees our coaches featured across stores throughout the UK and online, plus our event with Look Fantastic and the Social PR at Manchester Circle which had a social reach of over 5 MILLION people – led by our awesome Head of Marketing and partnerships guru Nina Sethi
- Our Spanish stores competed regionally and locally in a SWEAT Points challenge which skyrocketed usage and engagement with our heart rate system. The teams in Cataluña claimed the top spot in a close head-to-head! Plus, some record new membership performances delivered in Madrid and Barcelona and a +30% uplift in usage vs. pre-covid levels!
- Over 700 UK TRIB3Rs took part in our 9 IN 31 challenge after we launched three new signature classes in the region to level up the timetable to the max: Total Body, Upper Body + Core and Lower Body. Definitely been some sore legs and arms this month!
- We’ve been massively busy building and pre-selling our new Dublin store which opens in the coming weeks and marks the first TRIB3 in Ireland – we can’t wait for you to see what we have in store for you with this spectacular location
We are so grateful to our TRIB3Rs, our franchise partners, our investors and our rockstar team for being part of this journey. We sweat together! Now bring on February. See you in the studio TRIB3Rs.
Want to be part of the journey? Visit trib3.co.uk/franchise